What is Canny?
Canny is an AI-powered customer feedback management platform that helps product teams capture, analyze, and prioritize feedback automatically. Instead of drowning in feature requests from sales calls, support tickets, and Slack messages, Canny uses its AI (called Autopilot) to read every customer conversation and show you exactly what to build next. The main goal is simple: help you build the features that close deals, retain customers, and drive real revenue growth.
What are the features of Canny?
- Canny Autopilot: AI that automatically connects to tools like Gong, Intercom, and Slack to capture unique feedback insights without manual effort. It's reportedly 30% better at identifying feature requests than a live team.
- Revenue-Based Prioritization: Stop guessing which features matter most. Canny helps you rank requests by actual revenue impact so a $500K opportunity doesn't get buried by a loud but low-value request.
- Feedback Enrichment & Organization: Automatically tags, categorizes, and enriches feedback with context from customer conversations, making it easy to spot trends.
- Public Roadmap & Changelog: Share what you're building with customers through a public portal, so they can vote, comment, and see updates on shipped features.
- Integration Ecosystem: Works seamlessly with your existing stack including Intercom, Slack, Gong, Salesforce, and project management tools like Jira.
- Multi-Team Collaboration: Built for product, sales, customer success, and marketing teams to all work from the same customer signal.
What are the use cases of Canny?
- Product Managers: Make roadmap decisions backed by real customer demand and revenue data instead of gut feelings.
- Sales Teams: Log feature gaps during prospect calls to get them prioritized, then follow up once the feature ships to close the deal.
- Customer Success Managers: Spot expansion opportunities and prevent churn by surfacing the features that keep customers happy.
- Marketing Teams: Use the same language customers do in your product launches, campaigns, and positioning for better messaging.
- Founders: Achieve product-market fit faster by balancing user requests with your own product vision using clear data.
How to use Canny?
- Connect your tools: Link Canny to your communication platforms like Intercom, Slack, or Gong to start capturing feedback automatically.
- Let Autopilot work: The AI reads conversations and identifies feature requests without you lifting a finger.
- Review and enrich: Check the captured feedback, add context or revenue impact, and organize it into categories.
- Prioritize your roadmap: Use Canny's analytics to rank features by customer demand and revenue opportunity.
- Share updates publicly: Publish your roadmap and changelog so customers can see their feedback in action.
- Close the loop: Notify customers when their requested features are shipped to build loyalty and drive adoption.
