What is Cresta AI?
Meet Cresta – the enterprise AI platform built to handle every customer conversation, whether it happens with a human agent or an AI one. Instead of forcing you to choose between cutting costs and keeping quality high, Cresta gives you human-centric AI agents that can autonomously resolve issues, a real-time assistant that turns every agent into a top performer, and conversation intelligence that surfaces hidden patterns across millions of interactions. Trusted by Fortune 500 brands like United Airlines, Brinks Home, and Cox, Cresta is designed to integrate seamlessly into your existing contact center environment and scale across sales, customer care, retention, and collections.
What are the features of Cresta AI?
- AI Agent: Deploy autonomous, human-like AI agents that handle routine conversations end-to-end, delivering 5.5x higher containment and 23% higher CSAT without sacrificing quality.
- Agent Assist: Give your human agents real-time guidance, knowledge suggestions, behavioral coaching, and even live translation to close more deals and resolve issues faster – boosting revenue by up to 20%.
- Conversation Intelligence: Automatically analyze every call and chat to discover what drives exceptional CX, then push those insights directly into coaching and quality management – cutting QM costs by 50%.
- Knowledge Agent: Let AI instantly surface the right answers from your knowledge base, reducing training time and first-contact resolution.
- Omnichannel & Multilingual: Deploy the same AI across voice, chat, email, and messaging in multiple languages, all on one secure, scalable platform.
- Real-Time Translation: Break language barriers with live, on-the-fly translation during conversations.
What are the use cases of Cresta AI?
- Customer Care: Reduce average handle time and improve CSAT by letting AI agents handle common requests while Agent Assist guides humans through complex issues.
- Sales: Identify winning behaviors and coach agents in real time – one customer saw a 20% revenue lift and 40% increase in span of control.
- Collections: Boost promise-to-pay rates by 11% and reduce compliance risk with AI that adapts to regulatory requirements.
- Retention: Spot at-risk customers early with conversation intelligence and equip agents with personalized retention scripts.
- Travel & Hospitality: Deliver fast, caring service at scale – United Airlines and Alaska Airlines use Cresta to improve the experience for millions of travelers.
How to use Cresta AI?
- Step 1: Get a demo – Cresta will walk you through a personalized use case tailored to your industry and goals.
- Step 2: Integrate – Connect Cresta’s platform to your existing contact center infrastructure (CRM, telephony, chat) with pre-built integrations.
- Step 3: Configure AI Agents – Set up autonomous agents for specific conversation types (e.g., password reset, order status) using your knowledge base and policies.
- Step 4: Equip human agents – Turn on Agent Assist features like real-time behavioral guidance, knowledge snippets, and live translation.
- Step 5: Monitor and optimize – Use Conversation Intelligence dashboards to measure key metrics (containment, CSAT, revenue) and refine your AI models over time.
