Fullstory

What is Fullstory?

Fullstory captures and analyzes real user behavior across digital products to help teams identify friction and improve experiences. It serves product, engineering, support, and marketing teams in industries such as retail, SaaS, finance, and gaming. Access requires requesting a demo from the vendor.

What are the features of Fullstory?

• Interaction recording (Fullcapture)

  Records every user interaction with a privacy-first approach to build a complete behavioral data layer.
• AI-driven insights (StoryAI)

  Converts behavioral data into answers about user drop-offs, revenue impact, and recommended actions.
• In-product guidance (Guides and Surveys)

  Delivers product tours, collects NPS scores and survey feedback, and validates experience improvements.
• Automated issue detection (StoryAI Agents)

  Detects friction points, flags anomalies, and executes fixes without manual prompting.
• Contextual AI access (Fullstory MCP)

  Connects behavioral data to AI tools so users can query where visitors drop off and assess revenue impact.
• Internal workflow analysis (Workflow Intelligence)

  Tracks how employees move through internal systems to evaluate AI investments.

What are the use cases of Fullstory?

• E-commerce checkout recovery

  Identifies cart and checkout friction costing sales, which Chipotle used to reclaim over 71% of lost revenue according to the vendor.
• SaaS onboarding optimization

  Fixes sign-up friction to win new customers and spots early churn signals to retain existing ones.
• Customer support acceleration

  Provides agents with behavioral context to resolve shopper issues faster.