What is Marqo?
Marqo is an AI-powered ecommerce search and product discovery platform built specifically for online retailers who want smarter, more profitable customer experiences. Instead of relying on generic keyword matching, Marqo uses your real product catalog and shopper behavior to train a custom AI model that truly understands what your customers are looking for—and how to show them the right products at the right time.
With Marqo, brands turn every search, browse, or recommendation interaction into measurable revenue. Enterprise retailers using Marqo have seen double-digit lifts in conversion rates, add-to-cart actions, and search-driven revenue, proving that personalized, AI-native discovery isn’t just futuristic—it’s profitable today.
What are the features of Marqo?
- AI-Native Search: Goes beyond keywords with semantic understanding, typo tolerance, and multilingual support to deliver accurate, relevant results.
- Custom Trained LLM: Builds a dedicated AI model using your actual product data and real shopper behavior—no synthetic or shared models.
- Real-Time Personalization: Adapts instantly to user intent, context, and behavior across search, browse, and recommendations.
- Automated Merchandising: Uses AI to auto-optimize rankings, boosts, filters, and collections based on business KPIs like conversions and margins.
- Multimodal & Image Search: Supports image-based queries integrated directly into the same AI model for seamless visual discovery.
- One-Click Integrations: Works out of the box with Shopify, Adobe Commerce, and Salesforce Commerce Cloud via simple API or pixel install.
What are the use cases of Marqo?
- A fashion retailer boosts sales by showing “going out tops” shoppers high-converting satin camis instead of irrelevant cotton tees.
- A sneaker store helps fans find exact models using drop names, colorways, or style codes—leading to +17.7% higher site-wide conversion.
- An online home goods brand automatically creates smart category pages that update in real time based on trending purchases and seasonal demand.
- A global retailer delivers localized, multilingual search results that understand regional slang and product preferences.
- A DTC brand reduces manual merchandising work by letting Marqo auto-rank products based on real-time purchase signals.
How to use Marqo?
- Install the Marqo pixel with one line of code to start capturing clicks, carts, and purchases.
- Let Marqo train your custom AI model using your live catalog and real shopper interaction data (no fake or third-party data needed).
- Connect via API or use one-click integrations for Shopify, Adobe Commerce, or Salesforce to go live fast.
- Monitor performance through the dashboard showing event quality, session volume, and conversion signals.
- Use MarqTune to refine results based on business goals like margin, trendiness, or top-seller status.
