Klaviyo

What is Klaviyo?

Klaviyo is a B2C customer relationship management platform that unifies customer data to automate marketing and service across email, SMS, WhatsApp, RCS, and mobile push. It targets ecommerce, retail, hospitality, and fitness businesses seeking omnichannel engagement. The platform is available in 12 languages and supports both web access and headless deployment via APIs.

What are the features of Klaviyo?

• AI marketing agent (Composer)

  Analyzes connected business data to plan calendars, build campaigns, audit automated workflows, and recommend next actions for user approval.
• Automated customer support (Customer Agent)

  Resolves customer inquiries autonomously using pre-trained brand knowledge and customizable skills built through natural language instructions.
• Unified customer profiles

  Consolidates behavioral, transactional, and engagement data into single profiles updated in real time across all connected channels.
• Omnichannel messaging

  Sends personalized emails, text messages, RCS, WhatsApp messages, mobile push notifications, and social media interactions from one interface.
• External AI connectivity

  Supports queries from external agents like ChatGPT or Claude via the Model Context Protocol, returning consistent answers with visible reasoning steps.
• Social revenue attribution

  Tracks revenue and orders tied to Instagram comments, direct messages, tags, and auto-reply subscriptions.

What are the use cases of Klaviyo?

• Abandoned cart recovery

  Triggers automated messages to shoppers who left items unpurchased, using unified profile data to personalize the outreach.
• Post-purchase loyalty

  Delivers follow-up sequences designed to retain customers and encourage repeat purchases after an initial transaction.
• Enterprise stack consolidation

  Replaces separate tools for data storage, campaign execution, and analytics within a single platform for large organizations.

Klaviyo Pricing Information:

• Free plan

  Includes core features; paid upgrades scale based on contact count and channel usage such as email and SMS.
• Enterprise pricing

  Available for large organizations with advanced needs.