What is Tars?
Tars is an AI agent platform for customer support and sales that maintains a single conversation thread across Web, WhatsApp, and Email. It targets organizations in industries such as banking, healthcare, government, and retail. The vendor states it complies with GDPR, ISO, SOC 2, and HIPAA, and offers both free sign-up and scheduled demos.
What are the features of Tars?
- Agent BuilderConfigures AI agents using base prompting to define knowledge, behavior, escalation rules, and actions.
- Cross-channel threadingDeploys one agent across Web, WhatsApp, and Email while maintaining a continuous conversation history.
- Tool integrationsConnects agents to over 1,000 pre-built tools or custom-created ones via APIs.
- AI EvaluationGenerates synthetic conversation datasets, runs simulated multi-turn tests with personas, and scores responses using LLM-judge evaluators validated against human annotation.
- AI AnalyticsProduces topic clusters, sentiment data, and quality scores, linking failure recommendations directly back to the agent configuration.
What are the use cases of Tars?
- A banking customer disputes a charge; the agent locates the transaction, initiates the dispute, and confirms resolution within one conversation.
- A patient searches for a specialist after hours; the agent identifies the doctor, checks availability, and books the appointment.
- A prospective student asks about programs; the agent matches their background to a course, explains requirements, and starts the application.
How to use Tars?
Web workflow:
- Configure the AI agent by defining its knowledge, behavior, escalation triggers, connecting a knowledge base, and wiring up tools.
- Validate the agent by generating synthetic conversation datasets and scoring responses with LLM-judge evaluators before deployment.
- Deploy the agent across Web, WhatsApp, and Email channels, validating changes in staging first.
- Analyze interactions using topic clusters, sentiment, and quality scores to identify configuration failures.
- Improve the agent by having human annotators review failures and label correct responses to sharpen future evaluations.
Tars Pricing Information:
- Free sign-up: available on the website; specific feature limits or quotas are not stated.
- Demo: available by scheduling through the website.









