Heap

What is Heap?

Heap is a product analytics platform that automatically captures user interactions across web and mobile to analyze digital experiences. It is used by product, marketing, and data teams to understand customer journeys, conversion, and retention. Heap has joined forces with Contentsquare and offers access through a free trial or demo request.

What are the features of Heap?

• Automatic event capture

  A single code snippet records every user interaction on web and mobile platforms without manual engineering setup for individual events.
• Friction detection (Heap Illuminate)

  Data science tools identify moments of friction, alternate user paths, effort levels in flows, and events correlating with conversion or retention.
• Session replay

  Provides full visual context for specific user actions by directing users to the exact point within a recorded session.
• Visual flow mapping (Journeys)

  Generates visual maps representing all user flows through a site or application.
• AI-assisted analysis (Sense AI)

  Enables users to interact with analytics to retrieve insights without requiring prior analytics experience.
• Data warehouse export (Heap Connect)

  Sends captured Heap data directly to an external data warehouse.

What are the use cases of Heap?

• Funnel optimization

  Analyzes user flows to improve conversion rates within specific steps of a digital journey.
• Product adoption

  Tracks behavior across a site to maximize feature usage and activation among users.
• Product-led growth

  Uses behavioral data to manage acquisition, retention, and expansion strategies.

Heap Pricing Information:

• Free trial

  Available; specific duration, feature limits, and pricing details are not stated in the source.