Ballpark

What is Ballpark?

Ballpark is a consumer, brand, and product research platform that collects feedback through surveys, live interviews, video, and prototype testing. It provides access to a participant pool of over 3 million people across multiple countries. The vendor claims results can be delivered within 60 minutes, and access requires booking a demo or signing in.

What are the features of Ballpark?

• AI interviewer

  Conducts hundreds of simultaneous interviews by adapting questions in real time and asking follow-ups automatically based on participant responses.
• Participant recruitment

  Provides access to over 3 million participants across regions including the USA, UK, Netherlands, Germany, Australia, and others.
• Prototype and website testing

  Supports testing Figma prototypes and live websites to gather user feedback.
• Video highlight reels

  Curates clips from recorded sessions so teams can review participant reactions and verbal feedback.
• AI-generated reports (Coach)

  Analyzes workspace data, including multiple-choice answers and verbal feedback, to generate reports and extract insights based on study goals.
• Research methods

  Includes card sorting, first click tests, five second tests, image preference tests, copy testing, screeners, and data tables.

What are the use cases of Ballpark?

• Concept testing

  Evaluating new product ideas or wireframes using built-in research templates and participant panels.
• Brand perception analysis

  Identifying how specific demographics view a brand by querying collected survey and interview data through the AI assistant.
• Design validation

  Gathering feedback on Figma prototypes or live websites before development to inform design decisions.

Ballpark Pricing Information:

• Enterprise

  Pricing is not stated; requires booking a demo or contacting the sales team.