What is MARA?
MARA AI is the #1 AI-powered hotel reputation management software trusted by over 2,000 hotels worldwide. It helps hoteliers analyze guest feedback, respond to reviews instantly, and boost their online ratings—all without spending hours crafting replies. Whether you manage one property or a large group, MARA uses smart AI to write personalized, on-brand responses in any language, so you can maintain a 100% response rate with minimal effort.
Built for real-world hospitality needs, MARA goes beyond basic automation. Its AI Research Assistant, Smart Snippets, and Brand Voice technology learn your tone and style, ensuring every reply feels human and authentic. Plus, with tools like review analytics, guest surveys, and website widgets, MARA doesn’t just manage your reputation—it actively improves it.
What are the features of MARA?
- AI Review Reply Generator: Creates high-quality, personalized responses to guest reviews in seconds—trained to match your brand’s voice.
- Review Inbox: Central hub for all reviews from Google, Booking.com, TripAdvisor, and more, organized in one place.
- Brand Voice: Learns from your past replies to ensure AI responses sound like you, not a robot.
- Smart Snippets: Auto-detects common topics (like breakfast or cleanliness) and suggests tailored reply parts that adapt each time.
- Review Analytics: Turns hundreds of reviews into clear, actionable insights—track trends, compare properties, and spot issues fast.
- AI-Aided Surveys: Sends smart post-stay surveys and even drafts 5-star review requests for happy guests to boost conversions.
- Review Widgets: Embed verified ratings and logos from trusted OTAs directly on your website to increase direct bookings.
- MEWS & Chrome Integrations: Works seamlessly with popular PMS systems and browsers for smoother workflows.
What are the use cases of MARA?
- A multi-property hotel group maintains a 90%+ response rate across 60 locations without hiring extra staff.
- A boutique hotel manager saves 8+ hours per week by using AI to draft replies, then fine-tuning in under 2 minutes.
- A resort uses guest surveys + AI review drafts to convert satisfied visitors into public 5-star reviews.
- A city hotel showcases real-time ratings on its website with review widgets, increasing direct booking conversion by 15%.
- A general manager monitors sentiment trends across departments (e.g., front desk vs. housekeeping) using topic-based analytics.
- A non-English-speaking property responds professionally to reviews in 10+ languages with one click.
How to use MARA?
- Sign up for a free trial (no credit card needed) and connect your review platforms in under 3 minutes.
- Train your Brand Voice by uploading past replies so MARA learns your tone and style.
- Set up Smart Snippets for frequent topics (e.g., “pool,” “parking,” “staff”) to auto-suggest relevant reply sections.
- Use the Review Inbox to approve, edit, or send AI-generated replies with one click.
- Launch AI-aided surveys post-checkout to capture feedback and encourage happy guests to leave public reviews.
- Embed Review Widgets on your homepage or booking page to build trust and drive direct revenue.
