What is Attention?
Attention is an AI agent platform for sales teams that records, transcribes, and analyzes sales conversations across meetings, emails, calls, and CRMs. Its AI agents automate follow-ups, next steps, CRM updates, and coaching scorecards. Ideal for revenue operations, sales leaders, and reps who want to reduce manual admin work and get visibility into deal patterns. Works with 200+ integrations including Salesforce, HubSpot, Slack, Zoom, and Gong.
What are the features of Attention?
- AI Sales Agents: Automate busywork like follow-up emails, CRM updates, and next steps using data from your best sales conversations.
- Call Recordings & Transcription: Capture calls across all recording platforms, support 100+ languages, and share with commenting and snippets.
- AI Coaching Scorecards: Grade every rep on every call using custom scorecards (BANT, MEDDIC, or your own) without waiting for manager review.
- CRM Auto-Update: Automatically write insights and call notes to your CRM after each conversation, keeping data clean without manual entry.
- Ask Attention Anything: Query your go-to-market data in natural language from Slack or the platform to get pipeline insights and answers.
- Reporting & Forecasting: Use enriched CRM data to forecast pipeline with precision, supported by a traceable context layer for every agent action.
What are the use cases of Attention?
- Sales reps automate CRM data entry after every call, freeing time for selling.
- Sales leaders coach every rep on every call using AI-generated scorecards against custom sales methodologies.
- Revenue operations query pipeline data in natural language to understand win/loss reasons and forecast accuracy.
- Customer success teams automate follow-up emails and next steps based on conversation insights.
- Remote teams record, transcribe, and share multilingual sales calls with commenting and snippets.
How to use Attention?
- Connect your calendar and video conferencing tools (Zoom, Google Meet, Microsoft Teams) so Attention joins calls automatically.
- Set up custom coaching scorecards using plain language or pre-built frameworks like MEDDIC or BANT.
- Integrate your CRM (Salesforce, HubSpot, etc.) to enable auto-updates after each call.
- Use the Ask Attention Anything feature in Slack to query your pipeline without logging into the platform.
- Review the audit trail for any agent action to see the context used and decisions made.
