What is Drift?
Drift is an AI chat agent for B2B sales that has transitioned to 1Mind under the Salesloft platform. It engages website visitors in real time using web activity, CRM data, and past conversations to personalize interactions. Access requires a Salesloft account.
What are the features of Drift?
- Context-aware personalizationUses web activity, CRM data, and past conversations to tailor responses to each site visitor.
- Workflow routingPipes captured buyer intent directly into a seller's Rhythm workflow to prioritize actions.
- Automated lead qualificationAsks preset questions and captures key data to identify high-intent visitors.
What are the use cases of Drift?
- Real-time website engagementAnswers visitor questions immediately upon arrival to prevent missed buyer signals.
- Sales pipeline generationRoutes qualified leads to sales reps to accelerate the sales cycle.
