What is Marsello?
Marsello is a loyalty and marketing platform for retail and hospitality brands that syncs in-store and online transactions through point-of-sale and eCommerce integrations. It enables businesses to run points-based loyalty programs, send email and SMS campaigns, and track customer behavior across sales channels. The platform requires integration with a supported POS or eCommerce app to function.
What are the features of Marsello?
- Omnichannel loyalty programCreates custom points-earning and reward redemption offers linked to customer profiles across physical stores, online shops, and social channels.
- Email and SMS campaignsSends targeted messages using synced loyalty and purchase data.
- Marketing automationTriggers automated customer communications based on collected behavioral insights.
- Reporting and analyticsMonitors site-specific sales, repeat business rates, and omnichannel campaign attribution.
- Digital wallet passesIssues branded loyalty passes directly into customers' mobile wallets.
- Customer portalProvides an interface for customers to sign up and engage with the loyalty program in-store and online.
What are the use cases of Marsello?
- Multi-location retail consolidationLinks sales data from multiple physical stores and online shops to unique customer profiles for a unified brand experience.
- Hospitality rewards programMotivates food and beverage customers to earn points toward free menu items like donuts and hot beverages.
- Spend-based voucher issuanceAutomatically issues a fixed-value voucher, such as $50 for every $500 spent, across both in-store and online purchases.
Marsello Pricing Information:
- Free trial14-day commitment-free access starting on the day of sign-up; cancellable at any time.
- Loyalty LaunchFrom $60 USD per month per site; provides core features to launch a fully branded loyalty program.
- Loyalty AccelerateFrom $120 USD per month; includes advanced loyalty features beyond the Loyalty Launch plan.
