What is Claap?
Claap is an AI-powered platform that turns every sales conversation—whether on Zoom, Teams, phone, or in person—into actionable data for your team and your AI agents. It records meetings without a creepy bot, automatically enriches your CRM with structured notes and deal scores, and fuels custom workflows via MCP (Model Context Protocol). The result? No more lost insights, manual data entry, or coaching blind spots—just faster deals, smarter follow-ups, and a sales team that actually uses what the calls reveal.
What are the features of Claap?
- Bot-less Recording: Capture every call, meeting, and email directly from your Mac and browser—no extra bot joins the conversation, so trust stays intact.
- CRM Auto-Enrichment: Claap’s AI automatically writes structured notes, updates custom fields, and scores deals against your methodology (SPICED, MEDDIC, BANT) into HubSpot, Salesforce, Attio, Pipedrive, or any custom CRM.
- AI Agent & MCP Integration: Built-in agents score calls, draft follow-ups, and surface risks. Through MCP, the same structured data feeds AI tools like Claude, ChatGPT, or lemlist to power outbound campaigns and battlecards.
- Coach at Scale: Scorecards and call reviews give managers real visibility into rep performance. Identify skill gaps and share best practices—grounded in actual calls, not gut feelings.
- Multilingual Transcription: Supports transcription across 99+ languages and accents, from English and Spanish to Mandarin and Swahili.
What are the use cases of Claap?
- Sales Reps: Automatically update your CRM after every discovery call, get deal scores and next steps, and draft personalized follow-up emails without lifting a finger.
- Sales Leaders: Receive daily AI-generated recap of yesterday’s calls via Slack, spot churn risks, and get coaching tips based on real conversation gaps (e.g., “reps skip quantifying Impact”).
- RevOps Teams: Keep pipeline data clean and accurate because every call’s insights flow directly into your CRM as structured fields—no manual entry, no stale data.
- AI Workflow Builders: Connect Claap’s agent-ready data to your own AI agents (Claude, ChatGPT, lemlist) to reactivate lost leads, generate decks, or update competitive battlecards automatically.
How to use Claap?
- Start your free trial: Sign up in 15 minutes—no credit card needed. Book a demo if you want a guided tour.
- Record any conversation: Use the Chrome extension or Desktop app to capture calls from Meet, Zoom, Teams, phone, or even in-person meetings. Audio and video uploads are supported (mov, mp4, wav, and more).
- Let AI fill your CRM: After each meeting, Claap automatically creates structured notes, updates deal scores, and fills custom fields in your connected CRM.
- Activate AI agents: Turn on built-in scoring or connect through MCP to your preferred AI tools. Set automated triggers (e.g., recap yesterday’s calls to #sales-leadership every weekday 8am).
- Use coaching tools: Managers can review call scorecards, identify skill gaps (e.g., “Impact question missing”), and share best-practice clips with the team.
