Loops

What is Loops?

Loops is an email sending platform for SaaS teams that handles marketing, product lifecycle, and transactional emails from a single interface. It connects to product data through an API, SDKs, or integrations to trigger sends based on user behavior. The vendor states it includes SOC2 compliance documentation.

What are the features of Loops?

• Lifecycle workflows

  Triggered sequences that branch based on contact properties, such as activation status, to send onboarding, upgrade, or win-back emails.
• Transactional email API

  Sends individual programmatic emails, like payment receipts or password resets, via authenticated POST requests with variable payloads.
• Campaign scheduling

  One-time sends targeted at filtered audience segments, with options to schedule delivery and track goal conversions.
• Global themes

  Centralized design tokens for colors, fonts, padding, and borders that automatically apply across all email templates.
• Audience segmentation

  Dynamic contact lists built from property filters, such as subscription plan or signup date, that update as data changes.
• Deliverability safeguards

  Automatic suppression of hard bounces and spam complaints, combined with manual review, send pacing, and retries.

What are the use cases of Loops?

• SaaS onboarding automation

  Triggering welcome emails when a contact is added, then branching follow-up messages based on whether the user has activated.
• Programmatic billing notifications

  Sending payment receipts containing dynamic variables like plan name and amount directly from application code.
• Churn reduction

  Automatically waiting 14 days after a subscription cancellation event before sending a win-back email.

Loops Pricing Information:

• Free access

  Available to start sending; specific quotas or feature limits are not detailed in the source.