What is Firstup?
Firstup is an intelligent communication platform designed to help you reach every employee, engage every audience, and prove the impact of your messaging. Unlike clunky internal communication tools, Firstup cuts through the noise by delivering the right message at the right moment, wherever your people work. A Forrester study found it delivers a 398% ROI over three years for a 10,000-employee organization, making it a smart choice for companies with large frontline or deskless workforces.
What are the features of Firstup?
- Firstup AI: Every employee gets a personal assistant to find answers and take action; every communicator gets a partner to create and target messages in minutes; every leader gets proof that it drives results.
- Intelligent Communication: Deliver messages that matter across shifts, sites, and roles, ensuring scattered teams stay aligned and connected.
- Journey Orchestration: Swap one-size-fits-all campaigns for automated, personalized journeys that guide employees from awareness to action.
- Engagement Insights: See which messages hit the mark and which miss, with data that lets you course-correct before it costs you.
- Multi-Channel Delivery: Reach employees via employee app, intranet, email, and digital signage—meeting them where they already work.
- Seamless Integrations: Plays nicely with Microsoft, Workday, ServiceNow, and other tools you already use.
What are the use cases of Firstup?
- Boost frontline retention: Reduce turnover among shift workers by sending proactive, personalized communications that strengthen culture and connection.
- Improve workplace safety: Deliver critical updates instantly across shifts and locations, helping reduce serious safety incidents and medical errors.
- Drive initiative outcomes: Turn company-wide campaigns (like new compliance training or product launches) into measurable results with targeted message journeys.
- Speed up employee onboarding: Automate welcome sequences for new hires, delivering SOPs, training links, and role-specific info right to their phone.
- Keep field teams aligned: Mobilize deskless workers (warehouse staff, airport agents, retail associates) with real-time updates that boost productivity.
How to use Firstup?
- Start with personalization: Segment your audience by role, shift, or location so each employee gets only what matters to them.
- Use AI for targeting: Let Firstup AI analyze engagement data to suggest the best time and channel for each campaign.
- Set up automated journeys: Create a sequence of messages that guide an employee from "awareness" to "action" without you having to send each one manually.
- Leverage multiple channels: Don't just rely on email—push alerts to the employee app, display key updates on break-room screens, and send targeted texts.
- Review analytics weekly: Check the engagement insights dashboard to see which messages drive clicks or action, and adjust your approach fast.
