What is Brand24?
Brand24 is a social listening and media monitoring tool that tracks brand mentions across over 25 million online sources, including social media, news, blogs, forums, podcasts, and reviews. It uses AI to analyze sentiment, measure reach, and surface customer insights in real time. The platform supports tracking in 108 languages.
What are the features of Brand24?
- Real-time mention trackingMonitors public sources such as X (Twitter), Facebook, Instagram, YouTube, TikTok, Reddit, Telegram, Spotify, news sites, blogs, forums, and review platforms for brand keywords.
- Sentiment analysisAutomatically segments collected mentions into positive, negative, or neutral categories using AI.
- Language detectionIdentifies the language of tracked mentions, supporting 108 languages.
- Context word cloudDistills numerous brand mentions into a visual word cloud summarizing discussion topics.
- Hashtag metricsMeasures the volume, reach, and engagement of specific hashtags across platforms.
- Data accessProvides programmatic access to collected data through the Brand24 API and Brand24 MCP.
What are the use cases of Brand24?
- Online reputation managementIdentifying negative mentions across public sources to address issues before they escalate.
- Competitive analysisBenchmarking brand reach and engagement against competitors using collected media metrics.
- Campaign measurementEvaluating the performance of a hashtag campaign by tracking its volume and audience reach.
Brand24 Pricing Information:
- Free trialSign-up available; specific duration, pricing tiers, and plan limits are not stated in the provided source.









