What is Tray?
Tray.ai is an AI-ready integration and automation platform built for enterprises that want to move beyond basic workflows and actually orchestrate AI across their entire tech stack. Instead of juggling separate tools for data, automation, and AI agents, Tray unifies everything—so you can build intelligent agents, connect 700+ apps, and govern AI actions all in one place.
Think of it as your command center for enterprise AI orchestration. Whether you’re automating a sales-to-cash process or deploying secure AI agents that interact with real business systems, Tray handles the complexity so your team can focus on outcomes—not plumbing.
What are the features of Tray?
- Merlin Agent Builder: Create AI agents that can reason, act, and learn—either through a no-code visual builder or code-based development—with built-in guardrails and reusable components.
- Agent Gateway for MCP: Securely manage Model Context Protocol (MCP) tool calls with enterprise-grade governance, including audit trails, observability, and 700+ pre-connected, permission-controlled tools.
- Intelligent iPaaS: Automate workflows and integrate data across 700+ applications (like Salesforce, Marketo, and more) using low-code or headless options—no custom APIs needed.
- AI Governance: Enforce RBAC, compliance, and security at every step—every agent action, tool call, and workflow run is logged and monitored.
- Tray Headless: Develop AI-powered automations directly in your favorite AI coding environment (like Claude Code or GitHub Copilot) while still running on Tray’s secure, managed platform.
What are the use cases of Tray?
- Automatically trigger an onboarding sequence in Marketo when a Salesforce opportunity closes as “won,” including creating a billing account and assigning a license tier.
- Build a self-service customer 360 agent that pulls data from CRM, support, and billing systems to answer complex customer queries—saving over 100 hours per week.
- Deploy secure, governed MCP tools approved by IT, so business teams can use AI without exposing sensitive systems or violating compliance rules.
- Replace legacy iPaaS solutions like MuleSoft with a single platform that delivers integrations 10× faster and cuts costs by 60%+.
- Orchestrate cross-departmental processes—like lead routing from web forms to sales, marketing, and finance systems—with AI-driven decision logic.
How to use Tray?
- Start by connecting your core apps (e.g., Salesforce, Marketo) using Tray’s 700+ pre-built connectors.
- Use the Merlin Agent Builder to design an AI agent—choose conversational or autonomous behavior and define its goals.
- Apply AI Governance policies (like RBAC and audit logging) to every workflow or agent before deployment.
- Test your automation with real data using Tray’s sandbox environment.
- Deploy to production and monitor performance via built-in observability dashboards.
- For developers: Use Tray Headless with Claude Code or other AI IDEs to scaffold workflows programmatically.
