Firework

What is Firework?

Firework is a video commerce platform that helps retailers and brands integrate shoppable video, AI assistants, and live chat into digital and physical shopping channels. It serves both enterprise and small business merchants across industries such as beauty, grocery, fashion, and home goods. Access begins with a free starting option or by booking a demo.

What are the features of Firework?

• Shoppable video

  Embeds interactive video content on websites, product pages, and landing pages to let shoppers explore and purchase items directly from the player.
• Conversational AI assistant (AI Shopping Agent)

  Provides an automated virtual shopping agent that interacts with customers using conversational AI.
• One-to-one video chat

  Connects store experts and shoppers via live video calls for personalized assistance.
• Video showroom

  Creates always-on digital showrooms designed to bridge physical retail locations and online storefronts.
• Omnichannel video syndication

  Distributes video content across email, mobile apps, SMS, social platforms, QR-linked packaging, in-store displays, publisher networks, and retailer sites.
• AI-generated content tools

  Produces video assets alongside influencer, brand, user, store associate, and merchant-generated content sources.

What are the use cases of Firework?

• A grocery retailer promoting special occasion meals through shoppable video to drive higher conversion rates compared to traditional digital ads.
• A cookware brand using interactive video to help customers discover products, resulting in increased purchase likelihood shortly after implementation.
• A subscription service deploying the AI virtual assistant during its cancellation flow to gather customer feedback in their own words and reduce cancellations.

Firework Pricing Information:

• Free tier: Start for free; specific feature limits or quotas are not stated.
• Demo: Enterprise and custom implementations can be arranged by booking a demo.