What is Voxpopme?
Voxpopme is an AI-powered consumer intelligence platform that helps insights teams, marketers, and brand strategists capture and analyze video-based customer feedback. It replaces assumptions with authentic customer evidence, enabling confident decisions on strategy, messaging, and product bets. The platform supports the full workflow—from discovery through analysis to stakeholder reporting—using video surveys, live interviews, and an AI research agent called Compass.
What are the features of Voxpopme?
- Video Survey: Capture authentic customer voices via video responses. Surveys surface emotions and truths that text-based surveys miss, giving teams richer context.
- AI Insights Engine: Automatically transcribes conversations, detects themes and sentiment, and generates summaries and reports. Helps teams move from raw data to actionable patterns quickly.
- Research Agent (Compass): An autonomous AI that searches your entire research library, answers specific questions, and builds showreels and slides with evidence-backed answers.
- Data and Insights Repository: A single searchable repository that connects signals across markets, segments, and timeframes, making all past insights accessible for new questions.
- Live Interviews: Real-time, moderated conversations with customers. Allows teams to ask follow-ups and explore emotional drivers in depth.
- AI Moderator: Conducts voice-led interviews at scale, asking smart follow-up questions without human moderation. Ideal for large-sample qualitative research.
What are the use cases of Voxpopme?
- Insights team validates a strategic direction by running a video survey with target consumers and getting AI-summarized themes.
- Marketing team tests messaging and creative concepts by capturing video reactions and analyzing sentiment across demographics.
- Brand strategist explores emotional drivers behind purchase decisions using live interviews and identifies white space opportunities.
- Product team builds stakeholder alignment by creating a short showreel of customer clips that makes the case for a new feature.
- Sales team prepares for a buyer meeting by using Compass to surface relevant consumer evidence from past studies and build a presentation.
How to use Voxpopme?
- Sign up for a free trial or book a walkthrough to get a tailored demo based on your business challenge.
- Define your research question and choose a method: video survey, live interview, or AI moderator.
- Upload your target audience (use Voxpopme’s global panel, your own list, or a custom audience) and launch the study.
- Use the AI Insights dashboard to review transcribed clips, sentiment analysis, and theme summaries.
- Export findings as a showreel, slide deck, or report to share with stakeholders directly from the platform.
