What is Prolific?
Prolific is a platform that makes it easy to collect high-quality human data for AI development, academic research, and market studies. Instead of relying on noisy or unrepresentative data, you get real feedback from verified participants who are actually paying attention. Researchers use it to train and evaluate AI models, while regular people can join paid online studies on their own schedule. It’s designed to be fast, reliable, and fair for everyone involved.
What are the features of Prolific?
- Representative Human Feedback: Access participants from diverse backgrounds for preference tuning, safety evaluations, and AI benchmarks that you can actually defend.
- Fast Data Collection: Get insights from real people in minutes or hours instead of waiting weeks for traditional panels.
- Verified Participant Pool: Every participant is screened and paid fairly, reducing the risk of bots or low-effort answers.
- Flexible Study Design: Run surveys, experiments, or complex tasks with full control over targeting and quotas.
- Real Payouts for Participants: Users get paid promptly for their time, which keeps engagement and data quality high.
- Trusted by Top Organizations: Used by AI/ML developers, universities, and leading companies for critical projects.
What are the use cases of Prolific?
- Training and tuning AI models with human preference data to make outputs more helpful and safe.
- Conducting academic research on decision-making, behavior, or social science with verified participants.
- Running safety evaluations and benchmarks for large language models (LLMs) to catch issues before release.
- Gathering market insights from specific demographics or representative populations in hours.
- Supporting AI governance projects by collecting diverse global perspectives from 70+ countries.
How to use Prolific?
- Sign up for free as a researcher or participant on the Prolific website.
- Define your study by choosing task type, target audience, and data requirements.
- Launch your study and let Prolific find and invite the right participants automatically.
- Collect and review responses in your dashboard — most studies start populating within minutes.
- Pay participants fair rates through the platform so everyone is compensated for their time.
