What is Hightouch?
Hightouch is a Customer Data Platform (CDP) built for marketers who want to use their real customer data—safely and instantly—to power smarter campaigns. Unlike traditional CDPs that lock your data in a separate system, Hightouch connects directly to your existing data warehouse (like Snowflake or BigQuery), so you always stay in control.
What makes Hightouch stand out is its Agentic Marketing Platform, which uses AI trained on your brand, customers, and business context. This means it doesn’t just spit out generic suggestions—it helps you create on-brand ads, personalize messages, and launch campaigns faster, all backed by your actual data. Whether you’re running performance ads or lifecycle emails, Hightouch turns insights into action in minutes—not weeks.
What are the features of Hightouch?
- Composable CDP: Activates your customer data in real time without moving it from your secure data warehouse.
- AI Decisioning: Uses reinforcement learning to deliver true 1:1 experiences across channels.
- Ad Studio: Creates and launches high-performing, on-brand ads at scale using your approved assets.
- Content Assembly: Generates endless personalized content (emails, landing pages, etc.) following your brand guidelines.
- Reverse ETL: Syncs clean, modeled data from your warehouse to 300+ marketing and sales tools.
- Identity Resolution: Accurately stitches together user profiles across devices and touchpoints.
- Real-time Personalization: Powers dynamic digital experiences based on live customer behavior.
- Match Booster: Increases ad platform match rates by enriching audience data before syncing.
What are the use cases of Hightouch?
- Retail brands personalizing product recommendations for 70M+ loyalty members in real time.
- B2B SaaS companies building hyper-targeted account-based marketing audiences from CRM and usage data.
- Advertisers boosting Facebook and Google Ads match rates by pre-enriching customer lists.
- Marketers cutting campaign launch time by 70% using AI to auto-generate on-brand creatives.
- Financial services firms suppressing high-risk users from ad campaigns for compliance.
- Travel companies orchestrating post-booking email and SMS journeys based on real-time booking data.
- Media brands analyzing cross-channel campaign performance with unified customer intelligence.
How to use Hightouch?
- Connect your cloud data warehouse (e.g., Snowflake, BigQuery) as your source.
- Use Customer Studio’s no-code builder to define audiences based on behavioral or demographic traits.
- Choose a destination (like Salesforce, HubSpot, or Facebook Ads) and set up a sync.
- Enable AI features like Content Assembly or Ad Studio to auto-generate personalized creative.
- Turn on Real-time Personalization for dynamic website or app experiences.
- Monitor performance and troubleshoot with built-in Observability dashboards.
