Smart Targeting

What is Smart Targeting?

Smart Targeting is a real estate farming solution by Top Producer that uses predictive analytics to identify homeowners likely to sell within 12 months. It targets real estate agents seeking seller leads by combining AI-driven prospect identification with automated multi-channel marketing campaigns. Access requires scheduling a demo or contacting the sales team.

What are the features of Smart Targeting?

• Predictive listing analysis

  Analyzes 2,000 attributes and 20 years of local listing data to identify triggers associated with homeowners selling their property.
• Custom farm area definition

  Allows users to define a target geographic area by entering a zip code or drawing a polygon or circle on a map.
• High-probability prospect filtering

  Outputs a list of the top 20% of homeowners in the defined area most likely to sell in the next 12 months.
• Automated multi-channel marketing

  Executes campaigns across Facebook ads, email, postcards, and handwritten letters directed at identified prospects.
• Lead capture and follow-up

  Routes responding leads to landing pages, then delivers comparative market analyses (CMAs) and monthly local trend reports.

What are the use cases of Smart Targeting?

• Prioritizing outreach budgets

  Agents can direct marketing spend toward the top 20% of households predicted to sell rather than mass-marketing an entire neighborhood.
• Early seller engagement

  Identifying potential sellers before competitors are aware they may list, leveraging the claim that 82% of sellers list with the first agent contacted.

Smart Targeting Contact Email:

learnmore@topproducer.com