Purpose

What is Purpose?

Purpose is an AI-powered personal mentor app that helps users navigate stress, decisions, conflicts, and goals through conversational guidance. Co-founded by Mark Manson, it adapts its responses based on ongoing interactions to provide personalized insights. The service is available as a mobile app or web app and requires a paid subscription after a trial period.

What are the features of Purpose?

• Conversational mentoring

  Users discuss challenges such as stress, decisions, or goals, and the system reflects key points back as small, actionable steps.
• Personalized adaptation

  The tool adjusts its guidance over time based on prior conversations and user input.
• Structured habit tasks

  Provides guided exercises (Personal Quests) designed to build new habits and deepen self-awareness.
• Continuous conversation history

  Retains context so users can resume discussions from where they previously stopped.
• Direct feedback

  Delivers honest, challenging responses rather than purely supportive commentary.

What are the use cases of Purpose?

• Career growth

  Discussing professional direction and setting attainable career goals.
• Everyday decision support

  Talking through daily choices to gain clarity before acting.
• Habit building

  Following structured quests to establish new routines.

Purpose Pricing Information:

• Free trial

  7 days free for new subscribers; cancellation before the trial ends prevents charges.
• Monthly Plan

  $19.99 per month, billed monthly, with access to all features.
• Annual plan

  $99.99 per year after the 7-day trial, renewing at $99.99 per year until canceled. Includes a 30-day money-back guarantee from the first charge. App Store and Google Play prices may differ.