What is Magic Hour?
Magic Hour is a web and API platform for generating, editing, and restyling AI videos, images, and audio. It serves individual creators and teams using over 100 tools from a single account or via a REST API with SDKs. Supported core tools can be tried without signing up, though saved projects and certain workflows require an account.
What are the features of Magic Hour?
- Text-to-video generationDescribes a scene through a text prompt to generate a video clip without cameras or crew.
- Image animationUploads a photo and applies motion to produce a video output.
- Image editing by instructionUploads an image and describes the desired edit to modify it.
- Talking portrait creationCombines a portrait photo with audio input to produce a talking video.
- Video style transferUploads an existing video clip and transforms its visual style.
- Developer APIGenerates AI videos and images through a REST API, with SDKs available for Python, Node, Go, and Rust.
What are the use cases of Magic Hour?
- Sports arena contentThe Dallas Mavericks creative team used the platform to produce an anime-inspired hype video displayed on the jumbotron at American Airlines Center.
- Campaign asset productionTeams and agencies use the web studio for hands-on creation or the API for repeatable image and video workflows at scale.
- Personalized media automationDevelopers use the API to build reusable workflows for face swap, virtual try-on, and personalized image or video generation.
Magic Hour Pricing Information:
- Free accessNo credit card or sign-up required for supported core tools; free usage limits and available modes vary by tool. Free video and audio outputs may include a watermark, while many image tools offer watermark-free outputs for free users. Outputs are limited to personal, non-commercial use.
- Paid subscriptions and credit packsProvide commercial usage rights, remove watermarks where applicable, and unlock higher-resolution exports, faster queues, and paid models. Unused credits never expire, and both options share one web and API credit balance. Specific prices are not stated in the source.









