What is Quartile?
Quartile is an AI-powered retail media optimization platform for ecommerce brands of all sizes. It helps businesses control, automate, and improve advertising across major marketplaces like Amazon, Walmart, Instacart, and Criteo as well as direct-to-consumer channels such as Google Ads, Meta Ads, and Microsoft Ads. The platform combines real-time data ingestion, dynamic bidding, and per-ASIN campaign granularity with dedicated account support from experts. This hybrid approach aims to deliver superior results through data-driven strategy and continuous optimization.
What are the features of Quartile?
- Real-Time Dynamic Bidding: Adjusts bids based on live signals from each channel to maximize ad spend efficiency across marketplaces and search platforms.
- Automated Placement Adjustments: Hourly optimizations ensure ads connect with customers at the most relevant moments, reducing wasted spend.
- Granular Per-ASIN Campaigns: Allows control at the individual product level, incorporating historical performance and rich signals to drive targeted results.
- Omni-Channel Data Ingestion: Aggregates performance data from all connected channels (Amazon, Google, Walmart, Meta, etc.) to provide a unified view of advertising effectiveness.
- Dedicated Account Support: Every customer gets a team of experts who proactively strategize, unlock opportunities, and optimize campaigns based on platform insights.
- Expansive Reports & Insights: Generates detailed reports that help brands identify new opportunities, understand market share, and refine full-funnel strategies.
What are the use cases of Quartile?
- Small ecommerce brands automating Amazon and Google Ads campaigns to compete against larger sellers with limited in-house resources.
- Mid-market and enterprise retailers managing multi-channel advertising (Amazon, Walmart, Instacart, Google, Meta) from a single dashboard with full-funnel strategy.
- Brands launching new products using per-ASIN campaigns to test and scale ad spend based on real-time conversion data.
- Retailers expanding internationally leveraging Quartile’s support for over 32 countries to optimize local marketplace ads.
- Direct-to-consumer businesses integrating Google, Meta, and Microsoft Ads with marketplace campaigns to unify audience targeting.
How to use Quartile?
- Request a demo on the Quartile website to get started and discuss your advertising goals with their team.
- Connect your ad accounts (Amazon, Walmart, Google, Meta, etc.) to the platform for data ingestion and campaign management.
- Set up per-ASIN campaigns or automated bidding strategies based on your product catalog and target ROAS.
- Monitor performance reports regularly to review insights and adjust strategies with your dedicated account team.
- Enable automated placement adjustments to let the platform optimize ad delivery by the hour.
