What is Outset.ai?
Outset is an AI-moderated research platform that combines the scale of surveys with the depth of interviews. It allows businesses to conduct and synthesize video, audio, and usability sessions with hundreds of participants simultaneously, making it easier to make faster, better decisions.
What are the features of Outset.ai?
- AI-Moderated Conversations: Conducts interviews with participants, asking follow-up questions to dig deeper.
- AI-Powered Synthesis: Parses transcripts to provide summaries, extract themes, and highlight key quotes.
- Customized Studies: Upload your discussion guide and tailor the AI interviewer to your needs.
- Multilingual Support: Participants can choose their preferred language for a more inclusive experience.
- Secure by Design: Powered by Azure OpenAI Service, ensuring data security and anonymity.
What are the use cases of Outset.ai?
- Strategic Research: Identify market opportunities, understand brand equity, and develop personas.
- Tactical Research: Test concepts, usability, positioning, and customer experience at scale.
- Stimulus Testing: Share images or videos to test new designs or marketing assets.
How to use Outset.ai?
- Upload a Guide: Add your discussion guide and customize the AI interviewer.
- Recruit Participants: Use Outset’s panel, integrate with your own, or share with your users.
- Discover Insights: Let the AI interviewer engage participants and extract meaningful insights.
