What is Neurons?
Neurons is a scalable neuromarketing AI platform that lets you predict how your audience will react to ads before you spend a single dollar. It uses 20+ years of neuroscience data and machine learning to measure attention, engagement, and memorability on any video or image creative. Think of it as a science-backed shortcut to better ads—no lab coats or brain scanners required.
What are the features of Neurons?
- Instant Heatmaps & Scoring: See exactly where eyes linger in your video, frame by frame, with attention heatmaps and behavioral scores that predict ad recall (+29%) and brand awareness (+64%).
- Object Attention Tracking: Track how much attention any specific element gets—your logo, product, headline, or call-to-action—so you know what’s actually working.
- Video Insights & Recommendations: Get an actionable to-do list tailored to your campaign goals (e.g., improve brand presence, cut clutter, boost recall) without drowning in data.
- Scale Your Testing: Analyze a single video in minutes or score hundreds of video assets in one go—no waiting on post-campaign data.
- Predictive AI with 95%+ Accuracy: Trained on eye-tracking and brain data from 300,000+ real participants, so the predictions are reliable enough for executive-level decisions.
- Suggestive AI for Optimization: Neurons doesn’t just tell you what’s wrong—it generates new visual examples and creative directions validated by AI to show you what stronger alternatives look like.
What are the use cases of Neurons?
- Advertisers pre-testing campaigns: Run your video ad through Neurons before launch, get heatmaps and attention scores, and make data-backed edits that improve recall and lower media costs.
- Agencies winning client pitches: Use neuroscience-backed data to back up creative strategies, show clients exactly what works, and speed up approvals—no more guesswork.
- Brand teams optimizing brand placement: Track whether your logo or product actually gets seen in a cluttered ad, then adjust timing or placement to boost brand awareness.
- Reducing media waste: By predicting low-performing creatives early, you avoid spending budget on ads that won’t hold attention, lowering your CPM and improving ROI.
How to use Neurons?
- Step 1: Upload your video or image creative into the Neurons platform—it takes just a few clicks.
- Step 2: Let the AI analyze your asset (minutes for single assets, batch processing for hundreds).
- Step 3: Review the instant heatmaps, attention scores, and behavioral predictions for KPIs like memory and engagement.
- Step 4: Read the tailored recommendations and to-do list to identify what to change (e.g., “move the logo earlier” or “cut the first 3 seconds”).
- Step 5: Use the Suggestive AI to generate and validate improved creative variations, then export reports to share with stakeholders.
