Foreplay

What is Foreplay?

Tired of guessing what makes a winning ad? Foreplay is your all-in-one creative workflow platform designed to help marketers, agencies, and creators save, organize, analyze, and act on top-performing ads from TikTok, Facebook Ad Library, LinkedIn, and more. Instead of juggling screenshots, broken links, and chaotic group chats, Foreplay gives you a single place to capture inspiration and turn it into high-converting campaigns—fast.

Used by over 10,000 social ad teams, Foreplay bridges the gap between data, strategy, and creative execution. Whether you're reverse-engineering competitors’ best ads or building crystal-clear briefs for your team, Foreplay turns scattered ideas into a repeatable system for ad success—so you spend less time guessing and more time scaling.

What are the features of Foreplay?

• Swipe File

  Save ads from Meta, TikTok, LinkedIn, or anywhere online—permanently—with the free Chrome extension or mobile app.
• Discovery

  Search over 100 million live and historical ads using smart filters, AI-powered analysis, and trend detection.
• Spyder

  Automatically track competitors’ ad activity 24/7 and get alerts when they launch new creatives.
• Lens

  Analyze your own or competitors’ ad performance to uncover winning hooks, themes, and creative patterns.
• Briefs

  Turn inspiration into actionable creative briefs with AI-assisted storyboarding, script templates, and brand profiles.
• Collaboration Tools

  Share moodboards, reports, and asset collections seamlessly with clients or team members—no more lost files or messy threads.

What are the use cases of Foreplay?

• An e-commerce brand uses Spyder to monitor rival product launches and quickly replicate their most engaging hooks.
• A freelance creative director builds client-ready moodboards in Foreplay instead of spending hours compiling Pinterest links.
• A performance marketing agency uses Lens to identify why certain ad variants outperform others—and applies those insights to future tests.
• Mobile app marketers save trending TikTok ads on-the-go via the mobile app and send them directly to their creative team.
• B2B SaaS companies use Briefs to standardize creative direction across multiple freelancers, ensuring consistent messaging.
• Agencies replace fragmented workflows (Slack + Google Drive + spreadsheets) with Foreplay’s unified platform for faster feedback loops.

How to use Foreplay?

• Install the free Chrome extension to save any ad from Facebook or TikTok Ad Library with one click.
• Use Discovery to search ads by niche, hook type, or visual style—then save top performers to your Swipe File.
• Set up Spyder to auto-track 3–5 key competitors and receive weekly digests of their new creatives.
• Run ad sets through Lens to compare thumbnails, captions, and CTAs—then generate shareable performance reports.
• Create a modular brief in minutes by dragging saved ads into a template, adding notes, and assigning tasks.
• Invite teammates or clients to collaborate on boards so everyone stays aligned without endless email chains.