What is Narrative BI?
Narrative BI is an automated business intelligence platform built for growth teams who want to stop drowning in data and start acting on real insights. Instead of wrestling with complex dashboards or waiting for analysts, Narrative BI uses generative AI to automatically turn your raw sales, marketing, and advertising data into clear, natural language summaries—like having a smart data teammate working 24/7.
Whether you're running Facebook Ads, tracking Google Analytics 4, or managing leads in HubSpot, Narrative BI connects to your tools in just a few clicks and instantly delivers actionable narratives, not just charts. No coding, no spreadsheets—just plain English insights that help you spot trends, catch problems early, and make faster decisions.
What are the features of Narrative BI?
- AI Data Narratives: Automatically transforms raw metrics from your connected sources into easy-to-understand, story-like insights in plain English.
- Smart Alerts & Anomaly Detection: Monitors your key metrics around the clock and instantly notifies you (via email or Slack) when something unusual happens—like a sudden drop in conversions or a traffic spike.
- Chat with Your Data: Ask questions like “Why did ad spend increase last week?” and get instant, AI-generated answers based on your actual data.
- Automated Reports: Schedule and receive regular summaries of performance across Google Ads, Facebook Ads, GA4, Salesforce, and more—delivered straight to your inbox or Slack.
- Two-Click Integrations: Connect popular platforms like Google Analytics 4, HubSpot, Salesforce, Facebook Ads, and Google Search Console without any technical setup.
- NBI.AI Insights: Get weekly or daily AI-powered digests that highlight what’s working, what’s not, and what to do next.
What are the use cases of Narrative BI?
- An ecommerce brand uses Narrative BI to automatically detect a 30% drop in checkout completions and receives a Slack alert with possible causes—like a broken payment button—before losing more sales.
- A marketing agency scales client reporting by using automated narratives from GA4 and Meta Ads, freeing up hours each week while delivering sharper insights to clients.
- A SaaS product team spots unexpected user behavior in their funnel (e.g., high drop-off on a new feature) through AI-generated narratives, helping them prioritize fixes faster.
- A growth marketer asks, “Which campaign drove the most qualified leads last month?” and gets a clear answer pulled from HubSpot and Google Ads data—no manual digging required.
- An enterprise team monitors revenue pipeline health across regions using automated Salesforce narratives, ensuring leadership stays informed without endless meetings.
How to use Narrative BI?
- Connect your data sources (like Google Analytics 4 or Facebook Ads) using the self-service integration—usually done in under two minutes.
- Set up your key metrics and goals so Narrative BI knows what to monitor and report on.
- Choose how you want to receive insights: via email, Slack, or in the Narrative BI dashboard.
- Start asking questions in the “AI Data Analyst” chat box to explore your data conversationally.
- Review your automated reports and Smart Alerts daily to stay ahead of trends and issues.
- Customize narrative frequency and alert thresholds based on your team’s workflow.
