What is Akkio?
Akkio is an AI analytics platform designed specifically for media agencies. It helps agencies instantly access insights and optimize campaigns for better performance. With Akkio, you can discover audiences, forecast outcomes, and analyze performance in seconds, all within a secure, enterprise-grade environment.
What are the features of Akkio?
- Discover Audiences: Activate high-performing AI-generated audiences with a single click.
- Forecast Outcomes: Create ML models to predict performance and make informed decisions.
- Design Media Mixes: Generate media mixes tailored to your campaign goals.
- Optimize Campaigns: Get instant insights to capitalize on optimizations.
- Analyze Performance: Combine multiple datasets for enriched insights.
- Visualize Results: Automatically generate recap reports for easy analysis.
What are the use cases of Akkio?
- Media Strategy & Planning: Discover audiences and forecast outcomes to plan effective campaigns.
- Campaign Execution & Management: Design media mixes and optimize campaigns in real-time.
- Data Analysis & Reporting: Analyze performance and visualize results for post-campaign analysis.
How to use Akkio?
- Embedded Solution: Deploy Akkio into your cloud for large agencies managing many client accounts.
- Hosted Solution: Connect your data systems to Akkio via APIs for small to medium agencies.
