What is Blotato?
Blotato is a unified social media API and MCP server that lets AI agents, ChatGPT, Claude, and other assistants post, schedule, reply to comments, manage DMs, and fetch analytics across nine platforms. Designed for solopreneurs, creators, and small agencies, it replaces multiple subscriptions with one flat-rate tool. Users connect once and their agent gets publish, schedule, and inbox tools without writing per-platform code.
What are the features of Blotato?
- One API for Nine Platforms: Send a single create_post call and Blotato natively publishes to X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky, and Pinterest.
- Agent-Integrated Scheduling: Post now, set a timestamp, or let the agent find the next open slot. Recurring weekly slots per platform and account are callable.
- Comments & DM Management: List conversations, read threads, and reply or send DMs from the agent without opening the native app. Build keyword-triggered DM automations (e.g., "price" → auto-link).
- Analytics & Performance Data: Pull top posts by views, likes, or comments, or fetch one post’s metrics with snapshot history so the agent can learn from what worked.
- Visual Asset Generation: Generate infographics, carousels, slideshows, video, and AI-avatar video from templates and prompts – all publishable via the same API.
- Content Source Ingestion: Feed a YouTube link, TikTok post, article, PDF, audio file, or live Perplexity query; the agent returns content ready to publish across platforms.
What are the use cases of Blotato?
- Solopreneur automating multi-platform posting: Input a topic once; Blotato formats and schedules drafts for LinkedIn, X, Instagram, TikTok, YouTube, and Threads.
- Creator replying to comments via AI agent: The agent lists inbox messages, reads threads, and sends replies or DMs without opening the app.
- Small agency managing client accounts: Use the REST API or n8n/Make nodes to schedule thousands of posts across hundreds of accounts with reliable delivery.
- Build an automated content funnel: When someone comments a keyword on Instagram, Blotato triggers a DM with a link – no manual intervention.
- Developer wiring an AI assistant to social media: Connect the hosted MCP server so Claude, ChatGPT, Cursor, or Codex can publish and schedule posts as tools.
How to use Blotato?
- Connect your AI agent: Set up the hosted MCP server (or use REST at backend.blotato.com/v2) so tools appear in Claude, ChatGPT, Cursor, Codex, or n8n.
- Link your social accounts: Log in to Blotato, authorize each platform (X, LinkedIn, Instagram, etc.) – no OAuth approval needed per platform.
- Create a post: Provide a topic or content prompt; the agent generates platform-specific drafts you can schedule immediately or review.
- Automate recurring workflows: Use n8n/Make nodes to trigger posts from RSS feeds, database updates, or calendar events without manual intervention.
- Monitor analytics: Ask the agent to fetch top posts by views or likes, then adjust your content strategy based on what performs.
