ArtsAI

What is ArtsAI?

ArtsAI is an adaptive marketing automation platform that combines cross-channel attribution, predictive personalization, and campaign optimization for digital advertising. It targets marketers, agencies, and publishers running campaigns across CTV, video, display, audio, and podcast channels. Access requires scheduling a demo with the vendor.

What are the features of ArtsAI?

• Cross-channel attribution

  Measures website and in-app conversions from impressions across CTV, video, display, streaming audio, podcast, and terrestrial broadcast radio using a cookieless ad tag.
• Predictive personalization

  Assembles message combinations from hundreds of creative elements to match audience profiles using automatic clustering and cohort analysis.
• Performance insights (AI Boost)

  Analyzes campaign data to recommend targeting expansions, low-performing target removals, and creative optimization for increased conversions.
• Creative authoring tools

  Provides built-in asset creation for display, audio, and video advertisements within the platform.
• Real-time reporting

  Delivers daily and real-time attribution and analytics dashboards for evaluating campaign performance.

What are the use cases of ArtsAI?

• Measuring conversion influence from podcast and streaming audio ads alongside other digital channels using a single cookieless ad tag.
• Activating attribution-only tracking on existing website and in-app campaigns before enabling predictive personalization.
• Optimizing large-scale programmatic display or video campaigns by automatically testing thousands of message combinations.

How to use ArtsAI?

• Web workflow: Include ArtsAI Tags with digital advertisements to begin attribution reporting without changing existing message delivery.
• Review the generated reporting to evaluate current ad attribution and the predicted benefit of enabling AI Personalization.
• Generate content and set up initial campaigns using the platform's guided process.

ArtsAI Pricing Information:

• Full AI Personalization guarantee: Vendor claims a minimum 30% Return on Ad Spend increase within 60 days, or no payment is required; applies only to campaigns meeting at least 10M display or 5M video, CTV, or audio impressions with one mid-campaign creative refresh based on recommendations, subject to ArtsAI approval.