What is Formless by Typeform?
Formless by Typeform is a new way to build forms that actually feel like conversations. Instead of a static list of questions, the AI talks to your users naturally, asks follow-ups, and even answers their questions using your own data. It’s designed to engage users 10x better at any touch point—whether that’s on your website, in an email, or via a social link. You can start with a template for inbound leads, quizzes, or job applications, or train the AI on your specific data to handle custom questions. The result? Richer feedback, higher completion rates, and a form that actually feels personal.
What are the features of Formless by Typeform?
- Conversational AI that Asks & Answers: Forms don't just collect data; they talk back. The AI can ask clarifying questions and answer user questions based on information you provide.
- Train on Your Own Data: Upload your docs, FAQs, or product info so the AI can answer user questions accurately during the form flow.
- 120+ Language Support: Reach a global audience without translation headaches. The AI speaks over 120 languages naturally.
- Multiple Embed Formats: Pop it on your site as an embed, share a direct link, or use it in a slide-out widget—works anywhere.
- Pre-Built Advanced Templates: Jumpstart your workflow with templates for quote generators, giveaways, pre-orders, and more, saving you setup time.
- Powerful Integrations: Connects with Zapier, HubSpot, Google Sheets, Mailchimp, Slack, and Pipedrive to automate your data flow.
What are the use cases of Formless by Typeform?
- Inbound Lead Generation: Capture high-quality leads by having the AI ask qualifying questions and instantly schedule follow-ups via Calendly.
- Customer Feedback & Surveys: Get deeper, richer insights because the conversation flows naturally, encouraging people to open up.
- Contact Sales Pre-Qualification: Let the AI handle the initial discovery questions, then pass warm leads directly to your sales team.
- Online Quizzes & Recommendations: Build engaging, interactive quizzes that recommend products or content based on user answers.
- Quote & Pricing Generators: Create dynamic quotes for services or products by having the AI ask about specific needs and preferences.
- Job Applications: Screen candidates with a conversational interview that feels less robotic and more human.
How to use Formless by Typeform?
- Start with a Template or Scratch: Choose a pre-designed template like "Inbound Leads" or "Quiz," or click "Start from Scratch" to build your own flow.
- Train the AI on Your Data: Upload relevant documents, FAQs, or product info so the AI can answer user questions during the conversation.
- Customize the Look & Feel: Adjust branding, colors, and tone to match your company’s personality—make it on-brand from the start.
- Embed or Share: Use the provided code to embed the form on your site, or copy the direct link to share in emails, social media, or ads.
- Test the Flow: Preview the conversation as a user would see it to ensure the AI is helpful and the questions make sense.
- Connect Your Tools: Link to Zapier, HubSpot, or Google Sheets to automatically send entries where you need them.









