Enrich Labs

What is Enrich Labs?

Enrich Labs is an applied AI lab that operates Helena, an autonomous marketing agent that plans, creates, and ships content, ads, SEO, and email. The platform also tracks how AI shopping agents recommend brands and complete checkouts. Access begins with a free start option or by booking a demo.

What are the features of Enrich Labs?

• Autonomous marketing execution (Helena)

  Plans, creates, and ships content, ads, SEO, and email from the cloud, grading its own work against user targets.
• Shopping agent tracking (Agent Conversion Optimization)

  Monitors how AI shopping agents like Muse, Instinct, and Dots answer customer questions, recommend brands, and reach checkout pages.
• Queryable data layer (Marketing Intelligence Layer)

  Exposes benchmarks, playbooks, and signals drawn from over 1,000 live accounts for other agents to build on.
• Custom enterprise deployment

  Forward-deploys custom agents built around existing workflows and stacks, claimed to go live in under a month without engineering effort.

What are the use cases of Enrich Labs?

• AI-driven e-commerce operations

  Project FSD research details running a fully AI-managed Shopify store that generated $10k.
• Enterprise marketing team orchestration

  Upwork uses Enrich Labs agents to run its marketing organization.
• Checkout accessibility auditing

  Research evaluates whether AI shopping agents can successfully complete purchases across Fortune 500 companies.

Enrich Labs Pricing Information:

• Free access

  A "Start free" option is listed on the site; specific quotas or feature limits are not detailed.
• Enterprise

  Custom pricing accessed via a demo booking; includes forward-deployed custom agents.