Clay

What is Clay?

Clay is a powerful platform that helps businesses go to market with unique data and the ability to act on it. With access to 100+ premium data sources and AI research agents, Clay automates growth workflows, turning insights into revenue. Whether you're enriching your CRM, building targeted lead lists, or automating outbound campaigns, Clay has you covered.

What are the features of Clay?

• CRM Enrichment & Hygiene

  Keep your CRM up-to-date and accurate.
• TAM Sourcing

  Build targeted lead lists using 100+ sources and AI.
• Account & Lead Scoring

  Prioritize your account list with custom lead scores.
• Intent Data

  Track job changes, new hires, promotions, and more.
• Automated Inbound & Outbound

  Enrich, score, and message leads in seconds.

What are the use cases of Clay?

• RevOps

  Automate CRM prospecting, enrichment, and cleaning.
• Sales

  Streamline prospecting and research.
• Growth Marketing

  Run targeted campaigns across every channel.
• Enterprise

  Build a data foundation for any GTM workflow.
• Startups

  Launch growth campaigns quickly without adding headcount.

How to use Clay?

1. Sign Up

   Start building for free on Clay’s platform.
2. Connect Data Sources

   Access 100+ premium data providers.
3. Automate Workflows

   Use AI agents to enrich and score leads.
4. Act on Insights

   Push enriched data to your CRM or email tool.
5. Iterate & Improve

   Continuously refine your workflows for better results.