What is Botify?
Botify is an AI search optimization platform that helps your brand get found everywhere consumers, bots, and AI agents search. Instead of just focusing on traditional search engines like Google, Botify prepares your content for the new wave of AI-powered answer engines like ChatGPT and Google's AI Overviews. It enriches your product catalog with the context these AI systems need, then pushes that optimized data directly to the platforms that matter. The goal is simple: make sure your products get recommended, cited, and purchased in AI-generated answers.
What are the features of Botify?
- Botify Analytics: Get a complete picture of your performance across both traditional search and AI search. This includes tracking how AI agents and bots interact with your site.
- Botify Intelligence: Receive AI-powered recommendations that tell you exactly what to fix to boost your visibility in both SEO and GEO (Generative Engine Optimization).
- Botify Assist: Use AI agents to handle tedious tasks like content creation, technical fixes, and answering complex search questions, all through a simple chat interface.
- Botify Activation: Automate the deployment of your optimizations. This includes creating AI-generated content, managing cross-platform indexation, and controlling how AI bots crawl your site.
- AgenticCatalog: This feature crawls your website to enrich every product SKU feed, then automatically deploys the feed to ChatGPT and Google, making your products shoppable in AI answers.
- SpeedWorkers: A rendering engine that shows AI crawlers the full, JavaScript-rendered version of your pages (including prices, reviews, and promotions) so nothing is invisible to them.
What are the use cases of Botify?
- Be Found in AI Search: Ensure your brand appears in answers from ChatGPT, Google AI Overviews, and other generative engines when consumers ask questions about your products.
- Search Automation: Automate repetitive manual tasks like technical SEO analysis, content creation, content deployment, and indexation management to save time and resources.
- Agentic Commerce: Prepare your website for AI agents that shop on behalf of customers. Make sure your product data is structured correctly so agents can recommend and buy from you.
- E-commerce Catalog Optimization: Enrich your product feeds with the context (prices, reviews, availability) that AI platforms need to feature your products in their answers.
- Enterprise SEO at Scale: Large companies can use Botify to ensure every critical page is found and indexed properly across all search platforms, preventing revenue loss from hidden pages.
How to use Botify?
- Step 1: Audit Your Current Visibility: Use Botify Analytics to see how AI bots and crawlers currently interact with your site. Identify which pages are invisible to them.
- Step 2: Enrich Your Product Feeds: Use AgenticCatalog to crawl your site and automatically enrich your SKU feeds with the missing context (like prices and promotions) that AI platforms require.
- Step 3: Deploy Feeds to AI Platforms: Let Botify push your enriched feeds directly to Google via ACP/UCP and to ChatGPT. This ensures your products are ready to be recommended.
- Step 4: Automate with Assist: Use Botify Assist to generate content, find technical errors, and deploy fixes by simply chatting with the AI copilot. No developer help needed.
- Step 5: Monitor and Iterate: Keep an eye on your performance metrics in the Analytics dashboard. Use the proactive alerts to catch risks early and adjust your strategy.
