Roster

What is Roster?

Roster automates creator marketing campaigns for high-ticket eCommerce brands by handling sourcing, outreach, contracts, and payouts while the brand approves content. It supports affiliate, paid social, and organic campaign types from a single pipeline. The platform also offers an API and integration with Claude for managing workflows via plain English prompts.

What are the features of Roster?

• Automated creator matching

  Brands post a brief and budget, and vetted creators apply within 48 hours, ranked by fit against a marketplace of over 80,000 creators.
• Automated brief generation

  Pasting a product page link generates hooks, shot lists, and deliverables, with individualized versions sent to each selected creator.
• In-app contracts and usage rights

  Built-in contracts cover usage rights, exclusivity, term length, and FTC disclosure, signed by creators before filming begins.
• Frame-level video review

  Reviewers pin feedback directly to specific timestamps on video cuts, and revised files return to the approval queue.
• Stripe payouts on approval

  Creators are paid through Stripe immediately after the brand approves the deliverable, with 1099 tax forms handled automatically.
• Claude and API integration

  Users can source creators, write briefs, approve content, and trigger payments using natural language commands through the API or Claude (MCP).

What are the use cases of Roster?

• High-volume UGC production

  A brand scaled output from 10 videos per month to over 120 by automating sourcing, briefs, and payouts while reducing CPA by 42%.
• Niche demographic targeting

  A health brand targeting customers aged 50+ sourced older creators within days instead of the typical six-week agency timeline.
• Agency replacement

  A brand canceled a $6,000 monthly agency retainer by moving sourcing, contracts, revisions, and payouts entirely into Roster.

How to use Roster?

1. Post brief and budget

   Web workflow where the brand defines what to sell and sets a budget in approximately five minutes.
2. Select creators

   Vetted applicants arrive within 48 hours, ranked by fit, allowing the brand to pick a shortlist.
3. Review first cuts

   Contracts send automatically, and initial video edits arrive with frame-pinned feedback tools available for revisions.
4. Approve and pay

   The brand approves the final ads, triggering automatic Stripe payments to creators and filing usage rights.

Roster Pricing Information:

• Software plan

  Starts at $499/mo; automates operations including sourcing, outreach, briefs, contracts, and payouts while the internal team approves ads.
• Managed plan

  Starts around $5,000/mo; a Roster strategist owns the campaign end-to-end and delivers ads directly to the brand's account.