What is Spray?
Spray is an AI-powered global influencer gifting platform that helps brands cut through the noise and connect with the right creators—fast. Instead of spending hours scrolling through profiles or drafting generic outreach messages, Spray uses smart AI to match your brand with micro to mega influencers who actually align with your audience and values.
Whether you're launching a new skincare line or promoting a lifestyle product, Spray turns influencer gifting from a guessing game into a strategic, scalable process. From discovery to delivery and performance tracking, everything happens in one place—so you spend less time managing logistics and more time building authentic relationships that drive real results.
What are the features of Spray?
- AI-Powered Influencer Discovery: Find the perfect creators using vision-based AI that analyzes content style, audience fit, and engagement—not just follower count.
- Automated Outreach: Send personalized emails and DMs on autopilot, even while you sleep, with smart templates that feel human-written.
- One-Click Proposal Generation: Create professional, brand-aligned influencer proposals in minutes instead of hours.
- Unified Content Dashboard: Track all influencer posts, stories, and reels in a single view—no more hunting across platforms.
- Performance Tracking: Monitor every campaign from first contact to final post, so you know what’s working (and what’s not).
- Proven Influencer Roster: Save and reuse your top-performing creators for future campaigns with just one click.
- Template Library: Store winning proposal formats and outreach messages to maintain consistency and save time.
What are the use cases of Spray?
- A K-beauty brand launching globally uses Spray to identify nano and micro-influencers in Europe who genuinely love clean skincare—resulting in higher engagement than celebrity partnerships.
- An eco-friendly fashion startup automates gifting campaigns to 200+ sustainable lifestyle creators without needing a full marketing team.
- A digital agency manages multiple client campaigns through Spray’s dashboard, delivering data-backed reports that show clear ROI from each influencer collaboration.
- A food & beverage company tests new product flavors by seeding them to niche foodie influencers and quickly scales the ones generating the most UGC.
- A tech gadget brand reuses high-converting proposal templates across regions, adapting only minor details for local relevance.
How to use Spray?
- Sign up for a free trial and connect your brand profile with basic info like niche, target audience, and goals.
- Use Spray’s AI Vision search to browse or filter influencers by content style, location, engagement rate, or audience demographics.
- Select creators and generate customized gifting proposals using pre-built or saved templates.
- Enable automated outreach to send invites via email or Instagram DM—personalization included.
- Once influencers accept, ship products directly through integrated logistics or provide redemption codes.
- Monitor performance in your central dashboard, where all content, responses, and metrics are updated in real time.
