Ploy

What is Ploy?

Ploy is a marketing platform that builds, hosts, and optimizes websites using automated agents. It combines website management with visitor de-anonymization, ad attribution, and pre-built growth workflows called PloyBooks. A free tier is available without a credit card, while enterprise features include SOC 2 compliance and single sign-on.

What are the features of Ploy?

• Automated site building and optimization (Web)

  Agents build pages, fix technical SEO issues, run native A/B tests, and improve page load times based on continuous monitoring.
• Visitor identification and outreach (Grow)

  De-anonymizes website visitors, scores leads by ideal customer profile fit, and stages personalized email or LinkedIn outreach drafts for review.
• Ad creation and attribution (Ads)

  Generates ad creatives from reference assets, manages Meta campaigns, and traces performance from impression to closed deal.
• Pre-built growth workflows (PloyBooks)

  Executes specialized strategies such as programmatic SEO, competitor comparison pages, content library generation, or CMS migration on a schedule or event trigger.
• Website migration

  Reads public sites from platforms like WordPress, Webflow, Framer, Wix, or custom code, maps pages and CMS content into PloyDB, and routes traffic via a fallback proxy.
• Agent control interface (WebMCP)

  Exposes selected website actions to compatible AI assistants like Claude, ChatGPT, and Cursor while preserving existing permissions and application logic.

What are the use cases of Ploy?

• Competitor response

  When a competitor changes their pricing page, the platform automatically builds counter-pages and account-based marketing landing pages.
• Enterprise lead routing

  Identifies specific enterprise visitors on high-traffic pages and queues verified contact drafts directly into a connected CRM.
• Rapid site migration

  Moves an existing website of approximately 600 pages from WordPress to Ploy in a single session while retaining URLs and SEO metadata.

How to use Ploy?

1. Paste your URL

   Provide a public website address for Ploy to read and map its pages and CMS content.
2. Approve the plan

   Review the platform's recommendations on what to rebuild versus what to keep on the current host.
3. Move pages and content

   Pages rebuild on your design system and CMS collections transfer into PloyDB with URLs intact.
4. Switch at your pace

   Route one path at a time behind a fallback proxy, or move the entire domain at once.

Ploy Pricing Information:

• Free tier

  No credit card required; includes a 60-second site ingestion feature.
• Enterprise

  Requires booking a demo; includes SOC 2, SSO, and role-based access.