What is Fivetran?
Fivetran is an automated data movement platform that helps businesses connect, sync, and manage data from hundreds of sources—like SaaS apps, databases, ERPs, and files—into data warehouses, lakes, or business tools. Instead of spending engineering hours building and maintaining fragile pipelines, teams get reliable, real-time data ready for analytics, operations, and AI.
With Fivetran, you don’t need deep coding skills to move data securely and at scale. The platform handles schema changes, errors, and performance automatically, so your data stays fresh and trustworthy. Companies like Pfizer, National Australia Bank, and Coca-Cola use Fivetran to accelerate clinical trials, cut data costs, and power AI with live SAP and SaaS data—all while meeting strict compliance standards.
What are the features of Fivetran?
- 900+ Pre-Built Connectors: Automatically sync data from popular sources like Salesforce, SAP, Google Ads, Snowflake, BigQuery, and more—no custom code needed.
- Automated Transformations: Run scheduled SQL transformations directly in your warehouse to turn raw data into clean, analytics-ready tables.
- Managed Data Lake Service: Deliver data in open formats like Delta Lake and Iceberg to reduce duplication and simplify lakehouse architecture.
- Enterprise-Grade Security: Built-in compliance with SOC 1/2, GDPR, HIPAA, PCI DSS Level 1, and ISO 27001—plus private networking and column-level encryption.
- Hybrid & Private Deployment: Move sensitive on-premises or cloud data securely without sacrificing performance.
- Activations: Push trusted warehouse data back into operational tools (like CRMs or marketing platforms) to drive real-world actions.
- Governed Data Movement: Track, control, and scale data flows across your organization with full visibility and policy enforcement.
What are the use cases of Fivetran?
- Power AI and machine learning models with real-time, centralized data from ERP and SaaS systems.
- Enable self-service analytics by giving business teams access to clean, compliant data without overwhelming engineers.
- Modernize legacy infrastructure by migrating on-prem databases to cloud data warehouses with zero downtime.
- Build a 360-degree customer view by unifying data from Shopify, Salesforce, Facebook Ads, and support tools.
- Accelerate clinical trial reporting in healthcare by syncing real-time trial data while maintaining HIPAA compliance.
- Reduce engineering overhead by automating manual pipelines, freeing up 1,000+ hours annually for strategic work.
How to use Fivetran?
- Sign up for the free plan (no credit card required) at fivetran.com to explore connectors and sync sample data.
- Connect your source (e.g., Google Ads, PostgreSQL) and destination (e.g., Snowflake, BigQuery) in just a few clicks.
- Let Fivetran auto-detect schemas and start syncing—historical and incremental data loads happen automatically.
- Add SQL-based transformations to model your data for dashboards or ML training.
- Use Activations to send enriched data back to tools like HubSpot or Salesforce for personalized campaigns.
- Monitor pipeline health, usage stats, and alerts via the intuitive dashboard or status.fivetran.com.
