Serpstat

What is Serpstat?

Serpstat is a web-based marketing tool for SEO and content tasks, including keyword research, competitor analysis, site auditing, and rank tracking. It covers search data from 230 countries on Google and Bing. New users can access paid features through a seven-day free trial.

What are the features of Serpstat?

• Keyword research

  Retrieves keywords from 230 countries on Google, displaying keyword difficulty, search volume, cost per click, and PPC metrics.
• Competitor analysis

  Identifies search competitors and reports their traffic, visibility, backlinks, organic keywords, and ads.
• Site audit

  Detects on-site technical issues, sorts them by priority, and allows scheduling automatic checks to monitor optimization progress.
• Rank tracking

  Monitors website rankings on mobile and desktop devices across 230 Google-supported countries, with options to add competitors and set tracking schedules.
• Keyword clustering

  Organizes keywords by thematic similarity.
• API and data solutions

  Provides programmatic access to SEO data, including domains, keywords, backlinks, and SERPs, with support for data reselling.

What are the use cases of Serpstat?

• PPC campaign planning

  Analyzes competitor ads and keyword PPC metrics to select effective keywords and plan advertising budgets.
• Technical cleanup

  Uses the site audit feature to identify and fix old articles and redirections on a website.
• Client performance reporting

  Tracks keyword growth for a site and its competitors over time to present SEO progress in client meetings.

Serpstat Pricing Information:

• Free trial

  No charge for 7 days; provides access to all paid features.