Affable

What is Affable?

Affable is a Bazaarvoice creator marketing service that manages influencer sourcing, briefing, and content delivery for brands. It pairs nano and micro creators with sampling campaigns or runs as a standalone program to produce visual user-generated content. Access requires contacting the Bazaarvoice sales team.

What are the features of Affable?

• Creator sourcing

  In-house strategists vet and select nano and micro creators from the Bazaarvoice network based on campaign goals.
• Campaign management

  Dedicated strategists direct creative briefs, communications, negotiations, and content revisions.
• Usage rights

  Platform usage rights are included upfront so brands can repurpose creator assets across paid and social channels.
• Sampling integration

  The service can attach to existing product sampling campaigns to generate professional creator content with broader audience reach.

What are the use cases of Affable?

• Adding professional visual content to an existing product sampling campaign to increase review volume and social awareness.
• Running a standalone creator program where internal resources are insufficient to source, brief, and negotiate with influencers.