VWO

What is VWO?

VWO, now part of the Wingify platform following a merger with AB Tasty, is a digital experience optimization suite for web and mobile apps. It combines A/B testing, personalization, behavior analytics, feature management, commerce tools, and customer engagement on a shared data foundation. Website experimentation requires installing a SmartCode snippet, while feature management uses SDKs integrated into your codebase.

What are the features of VWO?

• Experimentation

  Runs A/B tests, split URL tests, and multivariate tests; an AI layer proposes hypotheses, sets up tests, and provides results.
• Personalization

  Tailors experiences to live behavior, context, and intent, building audiences and selecting content automatically.
• Behavior analytics

  Combines heatmaps, session recordings, funnels, surveys, journey analysis, and emotion detection in one view.
• Feature management

  Controls feature flagging, rollouts, and server-side experimentation using SDKs, with monitoring that flags issues.
• Commerce

  Integrates semantic search, product and content recommendations, and catalog merchandising for storefronts.
• Customer engagement

  Sends behavior-triggered browser push notifications based on user intent.

What are the use cases of VWO?

• Website conversion optimization

  Marketers test ideas and personalize journeys for unidentified audiences without developers after installing the SmartCode snippet.
• Safe software releases

  Engineering teams ship features behind flags, measure real behavior, and expand or revert rollouts from the dashboard.
• Ecommerce merchandising

  Digital teams connect search, recommendations, and customer journeys around a single evolving visitor profile.

How to use VWO?

1. Install tracking code

   Add the SmartCode snippet to your website to enable web experimentation, behavior analysis, and personalization without further engineering.
2. Configure experiments

   Build tests, target audiences, and launch personalization campaigns within the platform interface.
3. Integrate SDKs

   For feature management, developers integrate an SDK into the codebase based on the technology stack.
4. Manage features

   Product teams or engineers control feature configurations from the dashboard after the initial code-level setup.

VWO Pricing Information:

• Free trial

  30-day access with no credit card required; includes onboarding support and product training.

VWO Contact Email:

support@wingify.com