What is Letterdrop?
Letterdrop is a social selling tool designed to help sales, demand gen, and RevOps teams find warm leads they’re missing. By building trust with buyers and creating thought leadership content, it helps teams book more meetings and close pipeline gaps efficiently.
What are the features of Letterdrop?
- Warm Lead Discovery: Find leads familiar with you or your solutions, booking at 3.8x the rate of cold outbound.
- Thought Leadership Creation: Turn sales calls into high-quality content in minutes to attract more buyers.
- Easy Integration: Push leads into CRM, Slack, or outbound systems like Salesforce, HubSpot, and Apollo.
- Proven Playbooks: Replicate best practices from top sellers with structured training and onboarding.
What are the use cases of Letterdrop?
- VP Marketing: Build an inbound engine with content tied to revenue.
- Content Marketer: Create and distribute content that resonates with buyers.
- VP Sales: Make sellers more trustworthy to book meetings and close deals faster.
How to use Letterdrop?
- Connect Tools: Link your CRM, outreach platforms, and call recorders (e.g., Gong, Zoom).
- Define Buyer Persona: Identify your ideal customer profile (ICP).
- Engage Warm Leads: Start conversations with leads showing intent.
- Post Thought Leadership: Share content sourced from sales calls to stay top of mind.
