Question 1

What is Roundabout?

Accepted Answer

Roundabout is a **micro-influencer marketing platform** that helps brands and agencies find, activate, and track creators across **100+ niches**. With AI-powered tools, it simplifies campaign planning, execution, and performance tracking, making influencer marketing more accessible and effective.

Question 2

What are the features of Roundabout?

Accepted Answer

* **Find Creators**: Access verified insights and data to identify the best influencers for your campaign.
* **Flexible Pricing**: Set your campaign price based on content, influencers, and desired results.
* **Content Control**: Write briefs, share guidelines, and manage content production with ease.
* **Campaign Tracking**: Monitor performance and make data-driven decisions for impactful results.

Question 3

What are the use cases of Roundabout?

Accepted Answer

* **Brands**: Reach your target audience with niche-specific influencers.
* **Agencies**: Save time and resources with streamlined campaign management.
* **Content Creation**: Generate high-quality IGC (Influencer-Generated Content) for your brand.

Question 4

How to use Roundabout?

Accepted Answer

1. **Sign Up**: Create a free account on Roundabout.
2. **Find Creators**: Use the platform to discover influencers in your niche.
3. **Set Campaign Details**: Define your budget, content needs, and goals.
4. **Track Progress**: Monitor your campaign’s performance in real-time.

Question 5

How does Roundabout ensure influencer authenticity?

Accepted Answer

Roundabout only shows creators with validated insight data, safe engagement rates, and no fake followers.

Question 6

Is there a subscription fee?

Accepted Answer

No, Roundabout operates on a pay-per-campaign basis with no subscription required.

Question 7

Can I track the performance of my campaigns?

Accepted Answer

Yes, Roundabout provides in-depth performance tracking to help you make informed decisions.