What is autoRetouch?
AutoRetouch is an AI-powered visual production platform built specifically for fashion brands and retailers. It eliminates the need for costly reshoots, manual editing, and long production timelines by automating everything from photo retouching to generating full on-model imagery—without using real models. Whether you're launching a new collection or scaling content across global marketplaces, AutoRetouch helps you get high-quality, brand-consistent visuals online faster.
By combining AI photography, video creation, and smart editing tools into one seamless workflow, AutoRetouch lets fashion businesses produce professional-grade product visuals at scale. Trusted by leaders like Farfetch, it’s designed to meet the exacting standards of eCommerce while cutting both time and costs dramatically.
What are the features of autoRetouch?
- AI Shoot: Generate realistic on-model product photos using AI—no photoshoots or physical models required.
- AI Editing: Automatically retouch, resize, and standardize images with features like shoe straightening and background cleanup.
- AI Video: Create engaging product videos from static images for social media, PDPs, and ads.
- Multi-Channel Optimization: Instantly format visuals to fit the specs of Amazon, Zalando, Instagram, and other major platforms.
- Human Quality Assurance: Every AI-generated output is reviewed to ensure it meets your brand’s visual standards.
- API Integration: Connect AutoRetouch directly into your existing DAM, PIM, or eCommerce systems for automated workflows.
- Supplier Content Standardization: Enforce consistent image quality across third-party vendors and marketplace catalogs.
What are the use cases of autoRetouch?
- Launch new collections faster by replacing traditional photoshoots with AI-generated model imagery.
- Reduce production costs by up to 70% by eliminating model fees, studio rentals, and reshoots.
- Automatically edit hundreds of supplier-submitted images to match your brand guidelines.
- Generate platform-specific visuals (e.g., square for Instagram, landscape for Amazon) in seconds.
- Create scroll-stopping product videos for TikTok and Instagram Reels without filming.
- Fix common issues like crooked shoes or inconsistent lighting across entire catalogs.
- Scale seasonal campaigns rapidly without expanding your creative team.
How to use autoRetouch?
- Upload your product images (on hanger, flat lay, or ghost mannequin) via web dashboard or API.
- Select your desired output: AI model try-on, background removal, color correction, or video creation.
- Choose target channels (e.g., Shopify, Farfetch, Instagram) to auto-format visuals accordingly.
- Review AI-generated previews and approve or request minor tweaks.
- Download final assets or push them directly to your eCommerce platform.
- Monitor performance and refine templates for future batches using built-in analytics.
