Alembic is a **cutting-edge AI marketing analytics platform** that helps businesses **predict revenue outcomes**, **optimize media spend**, and **gain real-time actionable insights**. Designed for CMOs and marketing teams, it connects every marketing dollar spent to revenue, eliminating guesswork and wasted budgets.

What are the features of Alembic?

* **Causal AI Engine**: Uncover hidden relationships between marketing activities and outcomes. * **Real-Time Insights**: Get immediate predictive insights to make data-backed decisions. * **ROI Prediction**: Accurately measure the impact of traditionally hard-to-track channels like brand campaigns and sponsorships. * **Automated Intelligence Briefings**: Receive clear, concise reports on what works and where to invest next. * **Privacy-First Architecture**: Built to protect user data with SOC2/3 certification and no PII collection.

What are the use cases of Alembic?

* **Fortune 500 B2B Tech Firms**: Expanded sales pipeline by 37% using advanced causality models. * **Major Airlines**: Precisely measured sports sponsorships, linking brand activations to ticket sales. * **Global Marketing Agencies**: Delivered return on intelligence with AI-driven decision-making confidence.

1. **Data Ingestion**: Connect your first and third-party marketing data sources. 2. **Analysis**: Let Alembic’s proprietary algorithms identify causal relationships. 3. **Insights**: Access actionable insights through automated Intelligence Briefings. 4. **Optimization**: Use the insights to refine your marketing strategies and spend smarter.

How does Alembic differ from traditional marketing analytics?

Alembic uses **causal AI** to uncover hidden relationships and provide real-time insights, unlike traditional methods that rely on delayed, manual processes.