What is Copy.ai?
GTM AI by Copy.ai is the first AI-native platform built specifically for go-to-market (GTM) teams—sales, marketing, and operations. Instead of juggling dozens of disconnected AI tools or “copilots,” GTM AI unifies your entire revenue engine in one secure, scalable system. It automates repetitive tasks like lead research, email drafting, and CRM updates so your team can focus on high-impact work that drives real growth.
The platform helps you eliminate GTM bloat—that messy pile of point solutions slowing you down—and replaces it with intelligent, automated workflows powered by your own data and brand voice. Whether you're prospecting, running ABM campaigns, or coaching deals, GTM AI codifies your best practices into repeatable plays that scale across teams and systems.
What are the features of Copy.ai?
- Workflows: AI-powered automations that turn your GTM processes into repeatable, cross-functional plays.
- Tables: A unified data layer that pulls info from CRMs, databases, and other sources to fuel smart AI actions.
- Actions: Pre-built building blocks (like “send email” or “enrich lead”) that let non-technical users create powerful automations without coding.
- Brand Voice: Ensures all AI-generated content—from emails to blog posts—matches your company’s unique tone and style.
- Agents: Task-specific AI assistants that make decisions within guardrails you set (e.g., qualify leads or draft follow-ups).
- Infobase: Central knowledge hub where your team’s playbooks, product details, and customer insights live—so AI always has context.
- LLM Model Agnostic: Works with multiple large language models so you’re never locked into one AI provider.
- 2,000+ Integrations: Connects seamlessly with tools like Salesforce, HubSpot, Slack, and more.
What are the use cases of Copy.ai?
- Automatically research accounts and draft hyper-personalized cold emails in seconds using the Prospecting Cockpit.
- Instantly enrich and engage inbound leads from marketing campaigns to reduce speed-to-lead and boost conversions.
- Generate SEO blogs, social posts, and thought leadership content aligned with your Brand Voice—in minutes, not weeks.
- Run smarter Account-Based Marketing (ABM) by creating tailored assets for target accounts using real-time insights.
- Translate and localize content into any language with native-level quality at a fraction of agency costs.
- Analyze sales call transcripts to coach reps, predict close dates, and improve forecasting accuracy.
- Enrich CRM records automatically with firmographic and intent data to keep pipelines accurate.
How to use Copy.ai?
- Start by connecting your existing tools (CRM, email, etc.) through GTM AI’s 2,000+ integrations.
- Define your Brand Voice so all AI outputs sound authentically like your company.
- Build your first Workflow using drag-and-drop Actions—no coding needed.
- Feed your playbooks, product info, and customer data into the Infobase for contextual AI responses.
- Use Tables to unify data from siloed sources, giving AI a single source of truth.
- Monitor, tweak, and scale workflows as your GTM strategy evolves—everything stays in one place.
